Digital Arts rebrands m-FILTER MailAdviser brand to provide one-stop solution in response to needs for email misdelivery prevention
— —Brand message, communication, and pricing structure will be renewed starting on April 1, 2024— —

Information security solutions provider Digital Arts Inc. (headquarters: Chiyoda-ku, Tokyo, Japan; CEO: Toshio Dogu; hereinafter referred to as "Digital Arts"; Code 2326) is pleased to announce that it is changing the product name of m-FILTER MailAdviser OWA and will unify the brand as m-FILTER MailAdviser, to renew the brand's message, communication, and pricing structure, effective on April 1, 2024.

m-FILTER MailAdviser OWA, a Pop-up Type Email Misdelivery Prevention Product for OWA (Outlook for the web)

m-FILTER MailAdviser OWA is an email misdelivery prevention product. It provides pop-ups when a user sends emails in the Microsoft 365 environment to prompt them to check for mistakes in the recipients, body text, or attached files, and alert them of the risk of email misdelivery. Moreover, it features a mechanism to encrypt attached files and automatically upload them to online storage provided by Digital Arts, which is effective as a measure against PPAP (a file exchange method where files are sent by email as locked ZIP files with passwords being sent separately).

Background of the birth of m-FILTER MailAdviser OWA

In recent years, more and more security incidents have happened due to email misdelivery. According to an independent survey conducted by Digital Arts, the number of security incidents due to email misdelivery in Japan has been increasing every year and reached 84 in the first half of 2023. This is the worst record ever since the survey started in 2018.

In response to the increase in the number of users who find issues of email misdelivery due to these circumstances, and the increase in the use of the OWA due to changes in working styles, Digital Arts started providing m-FILTER MailAdviser OWA on July 4, 2023, with the hope that users can work safely and comfortably in a variety of environments.

Digital Arts to Review its Brand Strategy for Email Misdelivery Prevention Products

Digital Arts launched m-FILTER MailAdviser (mailer ver.), a pop-up type email misdelivery prevention product that can be used with the Outlook email client, in December 2013. It currently has more than 220,000 users.
The company is going to rebrand m-FILTER MailAdviser OWA and m-FILTER MailAdviser (mailer ver.) as the m-FILTER MailAdviser brand, as part of reviewing the brand strategies of email misdelivery prevention products. (The brand name of m-FILTER MailAdviser OWA is going to be changed to m-FILTER MailAdviser.) This brand renewal, including the refreshed brand message and communication for a pop-up type email misdelivery prevention product, will be effective on April 1, 2024.

By unifying the brands into m-FILTER MailAdviser, we will flexibly respond to the customers' needs for email misdelivery prevention as a single brand, rather than a single service, in a variety of email environments where users use Outlook on Microsoft 365, or email software such as Outlook, Becky!, and Thunderbird without using Microsoft 365.

The Unification of the Product Price and Running a Campaign

With the unification of the product brands to m-FILTER MailAdviser, the current price of m-FILTER MailAdviser (mailer ver.) will be changed and unified to a product price of m-FILTER MailAdviser. We are also considering running a campaign to encourage more people to use m-FILTER MailAdviser at the time of the change from m-FILTER MailAdviser OWA. We will inform you of the product price change for m-FILTER MailAdviser (mailer ver.) and the campaign information for m-FILTER MailAdviser as soon as the details are finalized.